Blog

Article Originally Written on: May 12th, 2022

Unlocking the Secrets of Curly Hair: Insights and Trends for 2025

Updated Insights and Trends for 2025:

Curly hair has long been a symbol of individuality, and in 2025, the appreciation for curly textures is at an all-time high. As curly hair enthusiasts continue to embrace their natural texture, there’s a growing focus on celebrating the diversity and beauty of curls around the world. One major trend is the shift towards understanding curls as unique, multifaceted textures rather than one-size-fits-all spirals. Today, curly hair isn’t just seen as a challenge to tame—it’s recognized for its versatility, strength, and the endless variety of curl types. Whether you have bouncy ringlets, loose waves, or tight coils, there’s an emphasis on celebrating each individual texture.

In recent years, we've seen a rise in curly hair education, with more influencers, stylists, and brands focusing on how to care for curls without compromising their natural beauty. This shift is also reflected in the way curly hair care products are being developed. The latest products not only focus on hydration but are formulated to enhance curl definition while reducing frizz—giving curlies the freedom to embrace their texture without worrying about limp or unruly hair. A return to ingredients like natural oils and butters, as well as sulfates and silicones-free formulas, has made the curly hair market more sustainable and inclusive.

Another emerging trend is the rise of "curl-positive" movements, where more individuals, especially men, are joining the curl revolution and proudly flaunting their natural hair. From influencers to celebrities, there is a growing conversation around reclaiming curls that were once hidden under flat irons or straighteners. In fact, 2025 has marked a time when curly hair is no longer seen as something to be “fixed” or “tamed” but rather as a crown to be worn with confidence.

It's clear that curly hair is not just a beauty trend—it’s a lifestyle and a movement. As more people discover how to embrace their curls, we’re seeing an increase in hair acceptance and pride. Whether you’ve recently embraced your natural curl pattern or have been loving it for years, 2025 is all about finding what works best for you and owning it.

-----

Ever wonder what makes your Curls so unique? We compiled a list of the coolest curl facts to help you learn more!

1. Quality Over Quantity 

A non-curly head of hair is made up of 120,000 hairs. Curly hair? Only about 100,000.

2. Why Weekly Wash Days Are Perfectly Fine

Curlies don’t need to shampoo as often since there aren’t as many hair follicles AND less sebaceous glands - so hair stays cleaner and fresher for longer.  Hello weekly wash days!

3. One Head, MANY Textures

Even though you may have one curl dominantly throughout your head, doesn't mean it's the only texture! Most curlies have several curl types throughout their head. Gorgeous!

4. Shrinkage for ALL Curls!

Wavy hair can shrink up to 5 percent, curly hair can shrink up to 30 percent, and coily hair can shrink up to 75 percent of true length.  That's Amazing!

5. Growing Gorgeous Curls

Curly hair grows approximately six inches a year. We wish it was double too. 

6. Curls Worldwide

60% of the world's population has curly hair! It's no wonder why Curlies around the world have embraced their curls like never before!