Looking for the perfect item for Hot Curl Summer? It’s officially protective style season! As the weather gets warmer, curlies are more likely to throw on something to give their hair a rest from products and constant manipulation. ...

Who doesn’t love a good, well-mixed cocktail that just does what it’s supposed to do- make you happy. We aren’t referring to the martini type but a hair product cocktail! Now, in case anyone is...

The weather is changing and it’s time to freshen up your style! Whether you are going to party or celebrating the beauty of you, with this look you’ll be sure to get the bounce, definition...

Sarah has strong and healthy long loose curls which to hold its shape well because her hair absorbs and holds onto moisture. However, because she has a loose curl, the more scrunching she does when her hair...

Liz has fine hair that forms into a loose curl. The more work she puts into styling her hair, the more of a curl she ends up with – so she can switch between wearing a...

Naima has very tight, kinky hair that is extremely healthy as there is no damage from flat irons or any other high heated appliances. Important to note that although her hair is healthy; it’s fine and is...

FREDAU – LOOSE CURLFredau has loose curls with a deep “S” formation that has the ability to really transform into perfectly defined ringlets. One of the keys to enabling her to showcase her hair is getting it...

To understand different curl patterns, types, textures and lengths, you need different tools, products and overall understanding of how each and every curl is, or can, different. The man who understands this the most is...

Zeina has a loose curl that is extremely long, thick and dense. The extreme length makes it a challenge to achieve volume and fullness on the top of her head. Since Zeina’s hair takes so long to...